How Important Is A Strong Online Presence Within The Furniture Business

How Important Is A Strong Online Presence Within The Furniture Business

United Kingdom

In 2019, having an online presence is a requirement for industries and business sectors which aren't commonly connected to this very realm. Let's analyse how important having a strong online presence is for one of the business sectors that tried to connect its foundations to a digital approach: the furniture industry.


An eCommerce Approach

The relevance of this matter is purely related to the fact that digital marketing strategies have been so successful within the eCommerce realm and, therefore, their application to this very business sector has become quite sought after by entrepreneurs who wanted to quickly increase their income. Optimising catalogues listings online via eCommerce procedures has, in fact, delivered results in a very short timeframe for some designer furniture companies.

Organic vs Paid Traffic

The eternal (internal) fight within the digital marketing realm has always been related to deciding whether if organic traffic is better than paid traffic (the one, to reference, generated via paid social ads or PPC). Given the fact that, generally, pieces of furniture aren't as easily sellable as a t-shirt, the requirement for highly tailored traffic generated with SEO strategies is vital when approaching a "digitalization" within this business sector.

How Important Brand Awareness Is

When it comes to brand awareness, online approaches aren't the easiest ones, as the competition is usually extremely high and moving at a very fast pace. With this in mind, there are definitely some forms of brand awareness which should be taken into consideration. The ones, to reference, which are relying on establishing the quality of certain lines of products are definitely still a massive factor in terms of success, as many marketing analysts are saying.

To Conclude

The furniture industry is just adapting to a rapidly changing market and, therefore, analysing its first steps is a must to better understand what the foundations will be for the future market. For now, we can tangibly say that the furniture industry will move towards a much more digitally-focused marketing approach.