How Tech And Fashion Are Colliding

How Tech And Fashion Are Colliding

United Kingdom

In the age of growing modern technology, it’s no wonder that designers have started looking for ways to optimise their clothing with a technological edge. Fashion is reinventing itself to be more practical than ever. Luxury technical clothing is an emerging market, and the designers leading the way are finding it to be quite the lucrative business. Here’s a look into how tech and fashion are colliding, and the impact it’s having on the wider industry:

The Growing Interest In Fashion And Technology
Fashion is as much of an innovative industry as any, with constantly changing trends and social standards to keep up with, it’s arguably one of the most innovative sectors. Fashion designers are privy to the importance of attention to detail, having to adapt their designs so that they’re also wearable and practical, not just stylish. Recently, many designers have been working with alternative materials to create technical pieces that are also environmentally friendly.

Leading Designers
The brands leading the way are Stella McCartney, Loro Piana, Aeance and Ministry of Supply – all credited for their contribution to environmentally friendly clothing. From stain resistant coats to windbreaking jackets, these designer’s have certainly done their research when it comes to what consumers want from their clothing.
Loro Piana have created a revolutionary jacket with advanced fabric technology. It’s completely rain resistant, as well as repelling dust, dirt and other liquid stains. The back of the jacket is also windproof, protecting the wearer from harsh conditions while also preventing humidity from entering.

Responsibly Sourced Materials
On the other hand, Stella McCartney focus their attention on eco-friendly clothing with a technical twist. ECONYL is a material made from recycled nylon waste from the ocean to create a new fabric which is then remoulded for fashion products. This is one the main fabrics used in Stella McCartney’s eco-friendly range. It can be reshaped and regenerated as many times as possible, all without losing its nylon quality.
Brands are facing more pressure than ever before to use ethical business practices and responsibly sourced materials. Clothing giants like H&M have even set up schemes in order to do their part in reducing waste.

The Future Of Technology In Fashion
Technology merging into fashion can only be a good thing. The only downside to technical clothing is that it’s still quite expensive because it’s so new, meaning that many people aren’t feeling the effects of the latest developments in their everyday clothing. Making stain resistant materials a norm would be greatly beneficial when the technology can finally be filtered down into the main markets.