Marketing and advertising firms in Austin, TX such as logoit.com opt for Koozies as the future medium of advertising and marketing.

Marketing and advertising firms in Austin, TX such as logoit.com opt for Koozies as the future medium of advertising and marketing.

United States

Koozies are the new mantra for advertising and marketing firms such as logoit.com.


August 25, 2015: Koozies are the new mantra for advertising and marketing firms such as logoit.com. This was reported in a new survey conducted by AAOM (Austin Association of Outdoor Marketing).

In a survey done among 650 internet companies located in and around Austin, Koozies came on top of the list with close to 71% of the respondents opting for them as a means of publicity through giveaways. Next on the list were shopping bags and these were followed by caps, T-shirts, mugs, umbrellas and photo-frames, in the same order. Koozies were clearly a favorite with most marketers and far ahead of the pack. Logoit.com is one of the largest users of Koozies.

Speaking on the occasion Mr. James Dobbin, Founder and CEO of Logoit.com said “This survey clearly validates our viewpoint that Koozies are an ideal medium for outdoor advertising. They are lightweight, easy to handle and provide value for money. Since they are made of strong material that is printable, they serve as an excellent medium for advertising the name, logo and main services of the customer.”

According to the AAOM, advertisers like to use Koozies for several reasons but one of the most important reasons is that Koozies are lightweight and so can be transported easily from once location to the other. Printers find this very convenient because they are able to send large quantities of Koozies to their customers either through air transport or through courier service and that too at a reasonable cost. The other plus point of Koozies is that they come in multiple shapes and sizes – solo cup Koozies, Pint Koozies and Growler Koozies. Thirdly, Koozies are in demand because they meet a very basic need of keeping liquids cold for a longer period of time. Lastly, as per logoit.com Koozies help in building the brand recall value of any product or service.

The CEO further said “Today the market is focused on eSales. Users of mobile phones and tablets are able to download Apps of leading mobile stores and make purchases. Inspite of this tilt toward eSales Koozies still have a niche of their own. They fill a gap that cannot be serviced either by the latest technology or by any other means of advertising. That is why the demand for Koozies still remains high.”

As per industry sources the market for Koozies is expected to remain stable and demand is expected to pick up in the 4th quarter when there are many trade shows organized by industry associations or trade bodies. Logoit.com shares this industry sentiment.

About Logo It http://logoit.com

Based in Austin, TX, Logo It deals with a full line of wholesale promotional products that are mostly used as giveaways during Expos or Marketing events. The products are shipped out from factory locations throughout the USA. The company provides a dedicated account manager to function as a single point of contact with its customers and provide them assistance and consulting services on all working days from 08.00 hours to 18.00 hours CET