Press Release Template

Web owners should send out regular press releases to the media. You can learn to become an ace PR and Public Relations Ambassador to promote your website, publicize your website, special interest or small business to gain media attention and PR for your website.

Before you prepare your press release using this template, think about our Pitch and Release PR Service.

Use the press release template as a guide to help you write your first release. Also take the time to look at your favourite website's media centre where they should have their press releases listed. Examine how they construct their release and then take a look at how to prepare a press release.


Press Release Template

[Your Company] News Release
07 November 2010 (use sparingly as this dates the release – some PRs prefer not to use it)

A Great Headline Here To Catch The Reader’s Attention!

Use this first paragraph to summarise your whole story in a nutshell. Make sure you entice the editor or journalist to want to read the rest. Take an overview of the rest of the story with who, what, why, where and how.

Start your story here, making sure there is an easy transition from the first paragraph, and now start to flesh out the ideas. Use short sharp paragraphs to encapsulate your story and keep the editor reading.

Hyperlink your primary keywords as many editors may feature your press release on their website and this will help bring visitors to your site with good quality backlinks. For example, iHubbub's home business network promotes their members to the media by offering a free press release submission service. They encourage journalists to use their Member's News as a portal to gain information on home working and access the wide range of experts showcased on iHubbub.

Always introduce your company and concept with a synopsis of what you are doing and why, and why it will be the next best thing or make a difference in the marketplace.

Also make sure you use a quote in one of the paragraphs. Editors love stories about people with a human angle so bring this in and use a quote from yourself with the essence of the message you are trying to get across.

For example, Paula Wynne, author of Pimp My Site said: "I have dedicated two chapters in my book to PR. And we are delighted that two journalists are featured as experts to offer their tips and suggestions for gaining free publicity."

You are more than welcome to ask my help or look at the other press releases in iHubbub's Newsroom. The last sentence also shows you how to optimise a link.

Finally, finish off your story with a great caption and again make sure you are using the core message of your release and not just waffling.

If you have any exciting news, don’t keep it to the end, declare it at the beginning and now go through details in one of the paragraphs, not too much detail though, you can always use a link to a site for more info.

Whatever you do, don’t write it like you would do an advert. If your business is consumer make it chatty and casual as this one is or if your business is B2B, ensure you write in a formal business manner.

Your press release has to stand out from the thousands that editors get sent every single day. Make it shine with your own personal slant, but be aware of your tone and ad speak. It will be dumped if it even hints of being ‘advertorial’.

By using fun and your own warmth of personality you could get some good PR coverage! Finish your release on a positive, high note.

For more information on [‘your story angle’] visit




Notes to the editor:


For find more details on [‘whatever angle my story covers’0 (don’t use these words, replace it with your story angle) at

Press enquiries:

Your name
Your landline
Your mobile

A little blurb about you and your company with links to your website.

A little information about whatever else your story is telling the editor. For example here I would add my book details. Don't overload with useless trivia, rather give a link to your online media centre or news page.

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