Pimp My Site, The DIY Guide to SEO, Search Marketing, Social Media and Online PR

Pimp My Site, The DIY Guide to SEO, Search Marketing, Social Media and Online PR

‘From Search Marketing right through to PR and Optimisation, Pimp My Site is a must-have for anyone confronting the challenge of pimping a website’, Karen Hanton, MBE, founder of toptable.com

‘Easy to read, understand and implement’ Irish Tatler


Review

Pimp My Site is a highly visual guide to show small businesses how to market themselves online through optimisation, search marketing, promotion, and social media.

The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online.

 Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site offers much for beginners and advanced users alike.

  • Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success
  • An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how
  • Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more.

Paula Wynne is now an award-winning online entrepreneur, women’s ambassador, speaker and author. She  is co-founder of Remote Employment, a specialist job board dedicated to remote and home working, and the organiser of the Remote Worker Awards, in association with BT. Paula is also the organizer of the unique and popular Remote Worker Awards and is a SEEDA Women’s Enterprise Ambassador. www.paulawynne.com

Paula is currently developing a new portal for the home business community – iHubbub, where she plans to create the largest database of global home workers and home based businesses as well as virtual contractors and freelance consultants who work from home.  Paula is the author of Creating a Successful Website.

Published by Capstone, December 2011

ISBN 978-0-85708-242-8, Paperback Original, £12.99

 

For an interview with the author, images or further information please contact Louise Campbell at locampbell@wiley.com / 01243 770674

Visit www.wiley.com/go/press for the latest news from Wiley

 


Rating

Price: 9
Value: 8
User Friendly: 9