How To Create Your Website Brand

You've been thinking of working from home for yonks now and you finally took action and started your own home business.

You've read loads of Business Advice and even set up a few ideas on how to start marketing your business, how to build your brand and get yourself some cool free publicity.

But what about your brand? Will they stand up to the scrutiny and beady eyes from the media, clients and customers? In fact, will it be good enough to even secure those lovely clients and customers in the first place?

When designing your brand, take into account even the little things that matter such as making sure your logo is visible on all your pages. Your logo brands the whole site with your company’s image.

how to build your brand

How to build your brand: Here Are Some Important Brand Points

  • Check out your competitors if you need a starting point. You may find that a lot of websites start with branding in the header as this is the first placed a new visitor sees.
  • Lots of big beefy brands also brand their logo and other brand elements in their footer area. Your footer can also contain links such as Social Media links and your contact details and maybe even your Press Page or Online News Room.
  • If you have already created a slogan or catch phrase for your new start up business, consider using it alongside your logo. It may help to reinforce your key message. Depending on your slogan, if you want to show it site-wide remember it should not be OTT otherwise it may become irritating for new visitors to see it on every page. However, if it is stylishly done and your slogan fits neatly into your start-up business concept, it will fit into your header perfectly.
  • Remember that repeating your brand is a way to develop a successful brand so ensure you do it in subtle ways, yet effective ways.
  • Another important point is to keep all your designs the same from page to page and from marketing material to marketing campaign. Your brand is not a brand if you have different slogans and different logos across your web pages.
  • A consistent brand gives a powerful stamp of credibility to your online business.
  • The same goes for your marketing materials, such as leaflets, banners and even down to stationery and letterheads. They must all be using the same consistent image and message, which will re-inforce your brand.
  • Think long and hard about colour schemes as they can make or break a brand. What colour do you plan to use and why?
  • Once you have decided on your colour scheme, it can be used in pages across your site. Again, be careful to ensure you are not 'blaring' out an annoying colour in too many places per page. Style guides are available on the net for you to get help on colour schemes and see our Business Start Ups advice as well.
  • Are your readers, visitors, customers or clients going to be B2B (business to business) or B2C (business to consumer)? Or maybe even both. This will determine what tone and content 'language' to use - formal or fun.
  • The exciting part comes when you delve into your website’s personality and what ‘language’ to use.
  • Brainstorm ideas to make your start up venture look bigger than it is so you can be seen as an expert in your industry sector or playing field.



Max Benson, MBE, On Setting Up The Everywoman Brand...
Max Benson, MBE, On Setting Up The Everywoman Brand...

“We involved everyone who touched our business in our branding process. We asked our teams, suppliers and customers to tell us how they saw us.”

Hopefully this was helpful.  Why not have a read through some of the many articles on starting up your home business?

Our How To section includes articles on how to name and host your home business website, how to set and acheive goals, how to find a home business mentor and many more. 

Paula Wynne is the award-winning entrepreneur of social networking site, iHubbub, and author of ‘Create A Successful Website’ and Pimp My Site.

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